The Big Questions

Designers begin by asking questions

It’s how we address some of the biggest, most complex challenges facing people and organizations today. This year, in keeping with the 2008 TED conference theme, IDEO posed a series of questions to TED attendees. Broad-ranging and widely relevant, these queries represent themes that inspire and inform our work at IDEO.

What's your big question?

In the spirit of exploring possibilities, we invite you to contribute your own big questions.

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